Koi Knives. On American television.
Our Iconic River collection took centre stage on America's most enduring daytime game show, in front of millions of viewers from coast to coast.
An American institution.
The Price Is Right has been a fixture of American daytime television for more than fifty years. The kind of show that runs in waiting rooms, living rooms, and lunchrooms across the country every weekday. Hosts have come and gone; the show has continued. It is, by any honest measure, one of the most-watched and most-recognised game shows on earth.
Episode 155.
On Episode 155, the prize on display wasn't a holiday, a car, or a kitchen renovation. It was Koi Knives — specifically, our Iconic River collection, named for the Murray, the Darling, the Cooper, the Yarra, the Fitzroy. Australian rivers, Japanese craft, American living rooms.
How we got there.
We supplied the prize. The show's production team selected it. That's how these placements work — and we're not coy about it. But what matters is what happened next: in front of an audience numbered in the millions, a piece of South Australian craft was the thing someone wanted to win.
"Same steel. Same edges. Same Australian river names on the boxes."
Why it matters.
For a knife brand founded in a workshop in Adelaide, this is no small thing. American audiences have access to every premium knife brand on earth. The fact that ours was chosen, displayed, and televised on national daytime tells us the story we tell — about Australian rivers, Japanese craft, and the way we make knives — carries beyond our own shores.
The Iconic River collection that featured on the show is the same one we ship every day from Clarence Park. Same steel. Same edges. Same Australian river names on the boxes.
The collection that crossed the Pacific. Yours to take home.
The Iconic River collection — named for Australia's great rivers. VG10 Japanese steel, finished by hand in South Australia. The same knives that appeared on The Price Is Right.
Shop the Iconic River Collection →
