1.6 million people watch Jack Ovens cook. With Koi.
One of the world's most-watched cooking creators uses Koi Knives in the videos he films from his kitchen. We supply them; he keeps using them.
Watch Jack cook on YouTube →
One of the world's most-watched cooks.
If you've spent any time on cooking content in the past year, there's a good chance you've watched Jack Ovens. Jack has built one of the largest cooking audiences in the English-speaking world — over 1.6 million followers and counting — by doing one thing consistently: cooking properly, on camera, every day. You can find it all on his YouTube channel.
The knives in his hands.
Look at the cutting boards in those videos. The knives are ours — specifically, two collections that appear again and again: the Iconic River, our VG10 flagship named for the Murray, the Darling, and the Cooper, and the Osaka, our Japanese Damascus line with hammered finishes and Australian hardwood handles.
We supplied them; he kept using them — which is, in this line of work, the strongest signal a knife brand ever gets. A chef working at Jack's pace and volume can't afford a knife that doesn't perform. The blade has to come out of the block, do the work, and get back to it. Day after day. Cut after cut.
"We supplied them; he kept using them — which is, in this line of work, the strongest signal a knife brand ever gets."
Beyond the videos.
The relationship has grown beyond the daily content. Jack is a contributing voice in our upcoming Eat Everything cookbook — a nose-to-tail, fire-focused book built around the Koi Knives BBQ collection, The Wild. He's a long-standing collaborator in how we think about new product, particularly across our kitchen and fire categories. When a chef with a global audience helps shape your knives, you listen.
What 1.6 million viewers see.
A knife on a board, doing a job. Plain, honest, and repeated daily. For a brand built on the idea that engineering and art belong together, having that work shown to 1.6 million people is the kind of distribution we couldn't buy if we tried.
The two collections Jack cooks with. Both yours to take home.
The Iconic River — VG10 Japanese steel, hand-finished in South Australia, named for our greatest rivers. And the Osaka — Japanese Damascus with hammered finishes and Australian hardwood handles. The two ranges you see on Jack's cutting board, day after day.
